The Game of Adetokunbo
Many immigrants change their birth names to assimilate to new places.
But we lose part of our identities from the cultures that makes us, us.
So we gamified a conversation between Giannis Antetokounmpo and Hasan Minhaj—both immigrants used to having their names butchered—to celebrate our names and our cultures.
This resonated with WhatsApp’s over 2 billion users in the global diaspora, reinforcing the beauty of our ‘otherness’.
Press: Complex | People | Hypebeast | AdWeek | Yahoo | Newsweek | Baller Alert | Local Bollywood
Link to work on Instagram:
Giannis Antetokounmpo teased the main film 2 days before the launch.
Hasan Minhaj did too.
Their conversation continued with 2 unique cutdowns.
And people weren’t shy about how much they loved our message.
CDs: Dennis Kung, Steph Cajucom
Creatives: Shrinidhi Vijay, Kofi Lost,
KS Shanti, Hailey Boerema
Producer: Ava Rant
Account: Katelyn Maroney, Jean-Luc Ford
Facebook Creative X: Soham Chatterjee, Belén Márquez
Director: Miko Lim