IBM: Art with Watson
Art with Watson
Long before midjourney or ChatGPT, we were briefed to demonstrate how IBM’s AI, Watson can help human creativity.
In 2016, we partnered Watson with 6 different artists to see if the AI could help inspire and reimagine their artistic process—from concept to creation.
The result:
Six unprecedented works of art. One gold lion at Cannes Creativity Festival.
In Our Nature by Jake Chessum x Watson:
How In Our Nature was created:
Renowned photographer Jake Chessum had 653 photos of urban landscapes that he had no idea what to do with. So we fed it to Watson’s database to see what kind of analysis would return. Watson uncovered Jake’s desire for nature by identifying unexpected patterns in the photos.
We then worked with Jake to create an installation using all 653 photos that highlights this unexpected insight from Watson.