Tarzhay Everyday
People have been calling Target “Tarzhay” with a French accent for years.
So we created a campaign that finally pays homage to the term created by the people.
Every piece of creative work rhymed with “Tarzhay” across TV, Out-Of-Home, digital and social.
We even fought the lawyers to let us flash an accent mark over the iconic bullseye logo. And we won.
Here are some examples of the out-of-home campaign of 430 units across New York, Los Angeles, Minneapolis, Miami, and Chicago. The anthem below launched the campaign during the Emmy Awards.