Bottles
IKEA made a curtain from 50 plastic bottles.
We told the story of that transformative journey.
This work led the first-ever regional campaign between South Korea, Japan and China.
Role: Creative Director
AdAge | Campaign Brief Asia | Campaign Asia | Branding in Asia
“Bottles” was truly a massive collaboration across the globe. We were lucky to work with a Belgian orchestra to compose the migration music that brought the film to life!