Welcome to Gamerhood

In 2021, China enacted a horrendous law limiting gamers under the age of 18 to just three hours of game time per week.

We couldn’t protest the law, so we found another way to support gamers by celebrating their 18th birthdays, when they can play as much as they damn well please. We created an animation welcoming them to the gamers’ version of adulthood—Gamerhood.

Every single frame of the animation were minted as unique NFTs, gifted across social to gamers who turned 18.

Press: Muse by Clio | Campaign Asia

All 575 NFTs came together to create this celebratory animation:

We made an H5 website for gamers to sign up for the special birthday gifts.
The site also features a gallery page where gamers can see how all 575 NFTs combine together to form the celebratory animation.

The NFTs were teased by mysterious gift boxes throughout social platforms to drive registration.

All 575 unique NFT frames.

Created manga & comic book inspired video game characters that would make my 10 year old self proud.

People across social media took notice of Omen’s show of support for gamers who had to endure the 3-hour per week restrictions.
They were not shy about expressing their jealousy of these special birthdays gifts.