The Haunted Marketplace
When did Halloween become all about cute trinkets and adorable costumes???
To breakthrough on this crowded cultural moment, we made Halloween scary again by turning Facebook Marketplace into the Haunted Marketplace. Some of the most notoriously real haunted places in America listed real haunted items with real haunting histories.
Even West Virginia’s infamous Mystic Manor was listed for $666,666.
In just 5 days, The Haunted Marketplace garnered 6.3% increase in daily active users, 29.2 million impressions, 154% increase in Marketplace engagements, and reached 7.5 million real people. The Haunted Marketplace brought the biggest attention spike in the history of Facebook, and dominated conversations around Halloween.
Press: AdAge Editor’s Pick | Muse by Clio | Channel 12 WBOY
Actual Marketplace listings of real haunted items from real haunted houses…
Things got a bit out of hand when someone listed Mystic Manor, a storied haunted house in West Virginia on Marketplace. It even got some local TV coverage.
People flipped out when they stumbled upon these haunted listings.
Creatives: Emmanuel Rocha, Jorge Diaz
CD: MyTran Dang GCD: Dennis Kung ECD: Brad Jones
Producer: Kim Chavez Account: Mary Corbin Burlingame, Nav Cattry
Facebook Creative X: Rod Moran, Ricard Valero, Soham Chatterjee, Belén Márquez
DP: Sam Sulam Music: Mike DeLorenzo